The NJ Chapter of the Public Relations Society of America is awarding JBWS the 2017 Pyramid Award for its Campaign to Launch the New MFJC in the category PR on a Shoestring Budget. This award, according to PRSA NJ, “recognizes the highest standards of excellence in the communications profession.”
Thanks to the pro bono creative services and advertising buying power of Brushfire, Inc., a Marketsmith Company, we were able to stretch our dollars and maximize our reach.
The campaign created a new logo, brochures, posters, website and more. Ads were placed on radio and buses and at train stations and bus stops. Since first opening in March 2016, more than 750 individuals have been served through the center.
Funding for the campaign was provided by The Provident Bank Foundation’s Signature Grant and the Federal Office on Violence Against Women.
The award will be presented at the Chapter’s annual awards banquet to be held on Wednesday, June 14, 2017 at the Basking Ridge Country Club.
Posted on May 18, 2017 at 7:30 pm